| to purchase internet video sharing company YouTube and its more than over 1 billion video streams a day. Google’s mission is to secure its ability to capture the more than $65.2 billion dollars presently being spent by advertisers on TV and being allocated to…you guessed it: the internet.
iGroup SEO Internet Marketing offers businesses the ability to gain market share on their competition by using the World Wide Web to capture both the attention & patronage of the ever growing internet consumer. Our application of proprietary onpage optimization and offpage optimization techniques enable your website to rank higher in SERPs than your competitor’s for its chosen key phrases and words, thus gaining an increase in targeted website traffic; this methodology has allowed us to increase our client's traffic rankings by as much as 200 percent.*
It’s critical for any company to take into consideration how well its website will rank in the most important search engines and directories. There are many steps that a company must take in order to maximize its web site's success in search engines and directories. Many underestimate the importance of search engines (which are modern day Yellow Page phonebooks) and fail to understand the ranking process. They end up ignoring what may be the most crucial ingredient of Internet marketing strategy. One of the first things to understand is how a search engine “searches”. Crawler based search engines rely on automated software agents called spiders, or bots. These spiders grab information like page titles, meta data, and textual content to be included in the search engines’ index or database. Search engines determine relevancy by applying a set of rules known as algorithms. The algorithm determines whether to include a specific page in the results based on the items captured by the bot; Google is an example of this type of search engine. There are other types of search engines that have a directory component. The main distinguishing factor here is the human element as directories are organized by human editors who actually visit the submitted website. They play a large role in the categorization of the web site and the wording of the titles and descriptions that will be the basis by which searchers will find the web site. LookSmart is an example of human powered directory, while search engines like Yahoo and MSN, present both crawler based and human powered results.
Website Optimization
Website optimization is the process of specifically designing your web pages to rank high in internet search engines. Optimizing your web pages is a must if you're serious about your business.
Although many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, so it is worth the effort to include them.
When designing your web page, you must design it from the beginning to rank high in Search Engines. This involves much more than just adding META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
If your site doesn't rank on the first or second page (top 10 or 20 results) when doing a keyword search at the search engines, your target market won't find you.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
There are many components of your web page that you should pay close attention to when preparing it for listing in a Search Engine.
The first step towards improving your listing is selecting keyword phrases that best reflect your web page.
Keyword and keyword phrases are words that best describes your web page. For example, if your web page is focusing on cats, your most targeted keyword will be "cats."
A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming cats, then your best keyword phrase will be "cat grooming."
When preparing your web pages, you should concentrate on just a couple of keyword phrases (for each page) used in different variations. Avoid using general one-word keywords, as you definitely won't rank high in the Search Engines. For example, if your website focuses on "dog grooming" you wouldn't want to use the word "dog" as one of your keywords. Why? Because it's too general. Instead, you may want to use a keyword phrase such as "dog grooming tips" or "how to groom dogs".
You have to put yourself in your potential visitors' shoes and imagine what words they will type into a Search Engine to find your site.
Selecting the most targeted keyword phrases is the single most important step towards optimizing your website for the Google's and bing's of the world.
Another great way to use keyword phrases is to use very unique words. For example, if you're selling computers, instead of using the word computers as a Keyword, use the specific brand name or model of the computer. This will drive highly targeted visitors to your website.
Overture provides a wonderful tool that will enable you to type in a keyword, click on a button and receive a complete list of similar keyword phrases you can use.
While the algorithm of each search engine may be different, they all look for the similar things:
Search engines first check title tags, headlines, and the first two paragraphs for keyword matches. Keywords are the cornerstone of every search optimization company's marketing campaign and we painstakingly identify the best keywords for you.
For a search engine to relate relevancy of a keyword to your website, it is important that the frequency of the keyword should be maintained. This frequency varies for different sites depending on several external factors. At iGroup SEO, we study your website to determine the ideal keyword frequency and placement in its text. Give your business a competitive edge. Direct the Marketplace to Your Website™
* As ranked by Alexa-The Web Information Company.
Direct the Marketplace to Your Website™
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